The World CUP Seattle Blueprint
The most important question of any major sporting event: What did we leave behind?
THE BLUEPRINT
Juneteenth: Culture & Community
Under the banner of The 19th initiative, the city set out to weave Black history, education, and community engagement directly into the fabric of the world's biggest game.
MatchDay Magic
The energy inside the stadium was nothing short of seismic. Driven by the roaring crowd, the USMNT delivered a thrilling 2-0 victory over Australia — a perfect athletic conclusion to a day that had already succeeded in highlighting freedom, representation, and opportunity on a global stage.
Youth Clinics and Real Access
A tournament's legacy is only as strong as its accessibility. Far too often, major global events happen in a city but remain financially out of reach for the neighborhoods that call it home. True equity meant ensuring that soccer's accessibility translated directly to the grassroots level.
Economic Equity
Foot traffic is a vanity metric if it doesn't reach the neighborhoods and entrepreneurs who keep the city's culture alive. To ensure that tournament-driven visitor spending directly impacted local Black-owned businesses, workers, and creatives, BPC partnered with Intentionalist for a dedicated Buy Black campaign.
Innovation Meets Impact
Seattle is a global tech capital, and a modern sporting legacy requires forward-thinking digital architecture. At the F5 Panel, we brought tech innovators, community organizers, and sports executives into the same room. Discussion centered on a critical frontier: How do we leverage modern technology, data, and global sports platforms to bridge equity gaps?
Designing Juneteenth unmistakably local
A celebration of this scale needed a visual language rooted in the same community it was honoring. In partnership with ARTE NOIR, the local organizing committee chose Seattle-based artists Damon Brown and Samray Estifanos to shape the initiative's visual identity from the ground up.
Centering OUR Community
Episodic content was shared across platforms to educate viewers and highlight Juneteenth as a centerpiece, not an afterthought.
